Virtual Cinema is defined as the situation in which cinema can offer films to an online audience through a platform of their own, or through an external / central platform. This can be in the theatrical window or later in de films lifecycle.
In the REACH’M project, Stichting Nederlandse Filmpromotie and Medialoc are joining forces to help European cinemas and distributors better reach their audiences online for releases of European arthouse films.
Our mission is to:
Improve knowledge on Virtual Cinema in Europe, working together with independent cinemas and distributors
Create new business models for local exhibitors through the deployment of new technologies that make VOD and hybrid distribution of European arthouse films available
NFF Prof Talk Everybody in the (art)house!
New audience, younger audience, broader audience: we all want that. But what is really essential to know about your audience? In this Prof Talk at the Netherlands Film Festival we share the most promising insights and discuss the future of audiences for arthouse films.
Filmtheater Fraterhuis and Medialoc Collaborate for City Outdoor Screenings
Filmtheater Fraterhuis in Zwolle is celebrating the summer season with outdoor film screenings at the atmospheric Celeplein. During two weekends in the month of August, audiences can enjoy special films under the starry sky as darkness falls. Medialoc's offline player...
REACH’M publishes study on Virtual Cinema in Europe
Virtual Cinema, the online film distribution model in which content is offered in collaboration with local cinemas, creates many opportunities for both European cinemas and distributors. That is what a recent study, initiated by virtual cinema pioneer Picl and...
MOOOV utilizes Offline Stream Player for Film Festival
Last Thursday marked the commencement of the 31st edition of the MOOOV film festival. From April 20th to May 2nd, the festival can be physically attended at 9 locations across Flanders, including Beringen, Brugge, Deinze, Genk, Lier, Sint-Niklaas, Turnhout, Zaventem,...
