Expanding the Reach of European Arthouse Films

REACH’M is a partnership between virtual cinema pioneers Picl and Medialoc, supported by the Creative Europe MEDIA program. For the past three years, we’ve been dedicated to one goal: making European arthouse films more accessible and reaching a wider audience.

Through innovative hybrid release models – combining online and offline viewing experiences – REACH’M ensures these exceptional films have greater impact, engage diverse audiences, and deepen viewer connection. Together, we’re bringing European arthouse cinema closer to everyone.

Discover more and be inspired.

Extended use of VOD technology for the arthouse film industry

Extended use of VOD technology for the arthouse film industry

The shift to virtual screenings accelerated significantly during the pandemic, as film exhibitors had little choice but to bring their programs online. This rapid transition led to major technical advancements in virtual cinema within a short time frame. Building on...

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