Selecteer een pagina

REACH’M

Searching for new ways of releasing European Arthouse films using Virtual Cinema

 

Virtual Cinema is defined as the situation in which cinema can offer films to an online audience through a platform of their own, or through an external / central platform. This can be in the theatrical window or later in de films lifecycle.

In the REACH’M project, Stichting Nederlandse Filmpromotie and Medialoc are joining forces to help European cinemas and distributors better reach their audiences online for releases of European arthouse films. 

Our mission is to:

Improve knowledge on Virtual Cinema in Europe, working together with independent cinemas and distributors

Create new business models for local exhibitors through the deployment of new technologies that make VOD and hybrid distribution of European arthouse films available

Europa Cinemas conference: winning back the audience

Europa Cinemas conference: winning back the audience

How do we win back the audience in the cinemas? This question was the focus of the Europa Cinemas conference in Paris. Picl was there and presented the opportunities offered by Virtual Cinema and online marketing in this area. Read more here.

Lees meer
REACH’M at IDFA 2022

REACH’M at IDFA 2022

This year at IDFA, Anke van Diejen (Picl, Reach’m) was a panellist at the Industry Talk: Innovations in (online) distribution – Part III. For three years in a row she talks about the changing (online) distribution market during and after Covid. This year she spoke...

Lees meer
HKU starts research Virtual Cinema

HKU starts research Virtual Cinema

Picl, the virtual Cinema initiative in the Netherlands and Belgium, together with the University of the Arts Utrecht (HKU) is conducting a study on virtual cinema. Walter van Andel and Corien van der Linden from HKU Art and Economics & Professorship ‘Valuable...

Lees meer

Contact