Virtual Cinema is defined as the situation in which cinema can offer films to an online audience through a platform of their own, or through an external / central platform. This can be in the theatrical window or later in de films lifecycle.
In the REACH’M project, Stichting Nederlandse Filmpromotie and Medialoc are joining forces to help European cinemas and distributors better reach their audiences online for releases of European arthouse films.
Our mission is to:
Improve knowledge on Virtual Cinema in Europe, working together with independent cinemas and distributors
Create new business models for local exhibitors through the deployment of new technologies that make VOD and hybrid distribution of European arthouse films available
Europa Cinemas conference: winning back the audience
How do we win back the audience in the cinemas? This question was the focus of the Europa Cinemas conference in Paris. Picl was there and presented the opportunities offered by Virtual Cinema and online marketing in this area. Read more here.
Dutch cinemas embrace Virtual Cinema and see opportunities in collaboration
Virtual Cinema, offering online films by cinemas, is high on the agenda of Dutch cinemas. It is clear that there are many possibilities. But where the opportunities lie and how exactly to approach them are the subject of discussion. On a special conference, organized...
REACH’M at IDFA 2022
This year at IDFA, Anke van Diejen (Picl, Reach’m) was a panellist at the Industry Talk: Innovations in (online) distribution – Part III. For three years in a row she talks about the changing (online) distribution market during and after Covid. This year she spoke...
HKU starts research Virtual Cinema
Picl, the virtual Cinema initiative in the Netherlands and Belgium, together with the University of the Arts Utrecht (HKU) is conducting a study on virtual cinema. Walter van Andel and Corien van der Linden from HKU Art and Economics & Professorship ‘Valuable...
