Expanding the Reach of European Arthouse Films
REACH’M is a partnership between virtual cinema pioneers Picl and Medialoc, supported by the Creative Europe MEDIA program. For the past three years, we’ve been dedicated to one goal: making European arthouse films more accessible and reaching a wider audience.
Through innovative hybrid release models – combining online and offline viewing experiences – REACH’M ensures these exceptional films have greater impact, engage diverse audiences, and deepen viewer connection. Together, we’re bringing European arthouse cinema closer to everyone.
Discover more and be inspired.
POST-PANDEMIC VIRTUAL CINEMA #6: The driving force of technology in cinema
When talking about virtual cinema, it is inevitable to talk about technology. Technology as an enabler, a facilitator, sometimes even a necessary evil to make it happen. But actually, technology can be so much more: it can improve release and audience reach and...
The position of technology within virtual cinema and hybrid models
Where physical screenings suffered back in 2020 and 2021, virtual screenings blossomed. During the pandemic, film exhibitors did not really have a choice and massively moved its program online. Technically, virtual cinema took a huge leap forward in a short time-frame...
Discover REACH’M: Expanding the Reach of European Arthouse Films
REACH’M is a partnership between virtual cinema pioneers Picl and Medialoc, supported by the Creative Europe MEDIA program. Over the past three years, REACH’M has aimed to expand the audience base for European arthouse films and make them more accessible. By focusing...
Extended use of VOD technology for the arthouse film industry
The shift to virtual screenings accelerated significantly during the pandemic, as film exhibitors had little choice but to bring their programs online. This rapid transition led to major technical advancements in virtual cinema within a short time frame. Building on...
