Virtual Cinema is defined as the situation in which cinema can offer films to an online audience through a platform of their own, or through an external / central platform. This can be in the theatrical window or later in de films lifecycle.
In the REACH’M project, Stichting Nederlandse Filmpromotie and Medialoc are joining forces to help European cinemas and distributors better reach their audiences online for releases of European arthouse films.
Our mission is to:
Improve knowledge on Virtual Cinema in Europe, working together with independent cinemas and distributors
Create new business models for local exhibitors through the deployment of new technologies that make VOD and hybrid distribution of European arthouse films available
Discover REACH’M: Expanding the Reach of European Arthouse Films
REACH’M is a partnership between virtual cinema pioneers Picl and Medialoc, supported by the Creative Europe MEDIA program. Over the past three years, REACH’M has aimed to expand the audience base for European arthouse films and make them more accessible. By focusing...
REACH’M symposium @IDFA
Shifting European distribution landscape and future audiences In recent years, audience behavior has evolved. Although cinemagoing in many countries has recovered, in some cases even above the bumper year of 2019, the landscape has fundamentally changed. Consumers...
POST-PANDEMIC VIRTUAL CINEMA #5: The infinite space for film
We delve into the future of virtual cinema, and explore how film festivals are embracing the digital realm as an extension of their physical events. A key example is the Netherlands Film Festival, which is significantly expanding its online platform in 2024. This...
POST-PANDEMIC VIRTUAL CINEMA #4: A get-together of the offline and the online
The modern cinemagoer is a hybrid consumer. However, exhibitors have not always maintained the hybrid approach they often had during the pandemic. How can we, even today, embrace a get-together of the online and offline world? How to love your digital screening room...
