REACH’M

Searching for new ways of releasing European Arthouse films using Virtual Cinema

 

Virtual Cinema is defined as the situation in which cinema can offer films to an online audience through a platform of their own, or through an external / central platform. This can be in the theatrical window or later in de films lifecycle.

In the REACH’M project, Stichting Nederlandse Filmpromotie and Medialoc are joining forces to help European cinemas and distributors better reach their audiences online for releases of European arthouse films. 

Our mission is to:

Improve knowledge on Virtual Cinema in Europe, working together with independent cinemas and distributors

Create new business models for local exhibitors through the deployment of new technologies that make VOD and hybrid distribution of European arthouse films available

REACH’M symposium @IDFA

REACH’M symposium @IDFA

Shifting European distribution landscape and future audiences In recent years, audience behavior has evolved. Although cinemagoing in many countries has recovered, in some cases even above the bumper year of 2019, the landscape has fundamentally changed. Consumers...

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POST-PANDEMIC VIRTUAL CINEMA #5: The infinite space for film

POST-PANDEMIC VIRTUAL CINEMA #5: The infinite space for film

We delve into the future of virtual cinema, and explore how film festivals are embracing the digital realm as an extension of their physical events. A key example is the Netherlands Film Festival, which is significantly expanding its online platform in 2024. This...

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