Virtual Cinema is defined as the situation in which cinema can offer films to an online audience through a platform of their own, or through an external / central platform. This can be in the theatrical window or later in de films lifecycle.
In the REACH’M project, Stichting Nederlandse Filmpromotie and Medialoc are joining forces to help European cinemas and distributors better reach their audiences online for releases of European arthouse films.
Our mission is to:
Improve knowledge on Virtual Cinema in Europe, working together with independent cinemas and distributors
Create new business models for local exhibitors through the deployment of new technologies that make VOD and hybrid distribution of European arthouse films available
POST-PANDEMIC VIRTUAL CINEMA #4: A get-together of the offline and the online
How to love your digital screening room more and more There was no doubt about it. During the COVID-19 pandemic, we cried out confidently that “hybrid was here to stay”. It is safe to say that working remotely has indeed proven to stick around. But at film festivals...
Sharing insights with the Serbian Cinema Network at Beldocs
REACHM'M was present at Beldocs Film Festival in Belgrade to share our experiences of the REACH'M project on future arthouse film audiences and virtual cinema in Europe, with the Serbian Cinema Network. More audience: we all want that. But what is really essential to...
POST-PANDEMIC VIRTUAL CINEMA #3: The five magic spells for online events
How to love your digital screening room more and more There was no doubt about it. During the COVID-19 pandemic, we cried out confidently that “hybrid was here to stay”. It is safe to say that working remotely has indeed proven to stick around. But at film festivals...
POST-PANDEMIC VIRTUAL CINEMA #2: What we can learn from Europe
How to love your digital screening room more and more There was no doubt about it. During the COVID-19 pandemic, we cried out confidently that “hybrid was here to stay”. It is safe to say that working remotely has indeed proven to stick around. But at film festivals...
