REACH’M is a partnership between virtual cinema pioneers Picl and Medialoc, supported by the Creative Europe MEDIA program. Over the past three years, REACH’M has aimed to expand the audience base for European arthouse films and make them more accessible. By focusing...

Shifting European distribution landscape and future audiences In recent years, audience behavior has evolved. Although cinemagoing in many countries has recovered, in some cases even above the bumper year of 2019, the landscape has fundamentally changed. Consumers...

We delve into the future of virtual cinema, and explore how film festivals are embracing the digital realm as an extension of their physical events. A key example is the Netherlands Film Festival, which is significantly expanding its online platform in 2024. This...

The modern cinemagoer is a hybrid consumer. However, exhibitors have not always maintained the hybrid approach they often had during the pandemic. How can we, even today, embrace a get-together of the online and offline world? How to love your digital screening room...

REACHM'M was present at Beldocs Film Festival in Belgrade to share our experiences of the REACH'M project on future arthouse film audiences and virtual cinema in Europe, with the Serbian Cinema Network. More audience: we all want that. But what is really essential to...

We outline the do's and don'ts of online events in 5 clear lessons. In an interview with the coordinator of the Eye International Conference we illustrate, using this practical example, how we can engage our online audience in a (live) event. Learn how you too can...

We elaborate on how to navigate virtual cinema in the post-pandemic era and delve into the practical aspects of virtual cinema in Europe, extracting valuable insights for us to learn from. We highlight the best practices that emerged from our European research,...

At the UNIC Cinema Days in Brussel, REACH'M presented their insights in the hybrid audience of the future. The UNIC Cinema Days welcome an exclusive group of senior executives and key figures from across the European and international cinema landscape for two days of...

Medialoc has introduced the Virtual Cinema Toolkit, a practical resource aimed at assisting cinemas and distributors in crafting successful business models for virtual cinema. Based on the business model structure and building blocks from the HKU study, this toolkit...

How to love your digital screening room more and more There was no doubt about it. During the corona pandemic, we cried out confidently that “hybrid was here to stay”. It is safe to say that working remotely has indeed proven to stick around. But at film festivals and...