How to love your digital screening room more and more There was no doubt about it. During the COVID-19 pandemic, we cried out confidently that “hybrid was here to stay”. It is safe to say that working remotely has indeed proven to stick around. But at film festivals...

At the UNIC Cinema Days in Brussel, REACH'M presented their insights in the hybrid audience of the future. The UNIC Cinema Days welcome an exclusive group of senior executives and key figures from across the European and international cinema landscape for two days of...

Medialoc has introduced the Virtual Cinema Toolkit, a practical resource aimed at assisting cinemas and distributors in crafting successful business models for virtual cinema. Based on the business model structure and building blocks from the HKU study, this toolkit...

How to love your digital screening room more and more There was no doubt about it. During the corona pandemic, we cried out confidently that “hybrid was here to stay”. It is safe to say that working remotely has indeed proven to stick around. But at film festivals and...

New audience, younger audience, broader audience: we all want that. But what is really essential to know about your audience? In this Prof Talk at the Netherlands Film Festival we share the most promising insights and discuss the future of audiences for arthouse films.

Picl initiated the research project "Everybody in the (Art)House!" that explores a new hybrid audience for arthouse films. The aim is to gain insights into effectively reaching audiences both physically and online. The results of the study were presented in an...

Medialoc and MOOOV have teamed up with Belgian libraries and Cultuurconnect to introduce an innovative initiative aimed at enhancing cultural offerings in Belgium. The library of Turnhout, Belgium, has recently integrated a screening room for Video-On-Demand (VOD)...

Filmtheater Fraterhuis in Zwolle is celebrating the summer season with outdoor film screenings at the atmospheric Celeplein. During two weekends in the month of August, audiences can enjoy special films under the starry sky as darkness falls. Medialoc's offline player...

Virtual Cinema, the online film distribution model in which content is offered in collaboration with local cinemas, creates many opportunities for both European cinemas and distributors. That is what a recent study, initiated by virtual cinema pioneer Picl and...

Last Thursday marked the commencement of the 31st edition of the MOOOV film festival. From April 20th to May 2nd, the festival can be physically attended at 9 locations across Flanders, including Beringen, Brugge, Deinze, Genk, Lier, Sint-Niklaas, Turnhout, Zaventem,...