The REACH’M project has equipped cinemas with tools and insights to create their own Virtual Cinema strategies. By exploring business models that integrate technology, data, and marketing, we developed a framework for cinemas to reach hybrid audiences sustainably.

Case studies in the Netherlands and Belgium show how Virtual Cinema is making European films more accessible, increasing viewership and profitability. Collaboration between cinemas, distributors, and film festivals has been key to successfully engaging hybrid audiences.

• Virtual cinema is vital for engaging future audiences.
• Hybrid models are essential to modern cinema strategies.
• Tailored solutions ensure business models align with local markets.
• Shared expertise helps exhibitors develop the best-fit strategies.
• Collaboration in technology, curation, and marketing drives progress, with many tech challenges now resolved.
• Technology is more than a tool—it’s a catalyst for innovation in cinema.

REACH’M is paving the way for a vibrant future in European arthouse film distribution, combining hybrid models and data-driven strategies to ensure these films continue to resonate with audiences across Europe.

Learn more about Picl and Medialoc.