How to love your digital screening room more and more There was no doubt about it. During the COVID-19 pandemic, we cried out confidently that “hybrid was here to stay”. It is safe to say that working remotely has indeed proven to stick around. But at film festivals...
At the UNIC Cinema Days in Brussel, REACH’M presented their insights in the hybrid audience of the future. The UNIC Cinema Days welcome an exclusive group of senior executives and key figures from across the European and international cinema landscape for two...
Medialoc has introduced the Virtual Cinema Toolkit, a practical resource aimed at assisting cinemas and distributors in crafting successful business models for virtual cinema. Based on the business model structure and building blocks from the HKU study, this toolkit...
How to love your digital screening room more and more There was no doubt about it. During the corona pandemic, we cried out confidently that “hybrid was here to stay”. It is safe to say that working remotely has indeed proven to stick around. But at film festivals and...
New audience, younger audience, broader audience: we all want that. But what is really essential to know about your audience, so that you can program better, market more effectively and deliver more value to your audience? This is a major challenge for the film...
Picl initiated the research project “Everybody in the (Art)House!” that explores a new hybrid audience for arthouse films. The aim is to gain insights into effectively reaching audiences both physically and online. The results of the study were presented...
