How do we win back the audience in the cinemas? This question was the focus of the Europa Cinemas conference in Paris. Picl was there and presented the opportunities offered by Virtual Cinema and online marketing in this area. Read more here.
Virtual Cinema, offering online films by cinemas, is high on the agenda of Dutch cinemas. It is clear that there are many possibilities. But where the opportunities lie and how exactly to approach them are the subject of discussion. On a special conference, organized...
This year at IDFA, Anke van Diejen (Picl, Reach’m) was a panellist at the Industry Talk: Innovations in (online) distribution – Part III. For three years in a row she talks about the changing (online) distribution market during and after Covid. This year she spoke...
Picl, the virtual Cinema initiative in the Netherlands and Belgium, together with the University of the Arts Utrecht (HKU) is conducting a study on virtual cinema. Walter van Andel and Corien van der Linden from HKU Art and Economics & Professorship ‘Valuable...
Stichting Nederlandse Filmpromotie, the company behind Dutch virtual cinema pioneer Picl, and Medialoc, specialists in digital technological solutions to facilitate hybrid cinema events, have joined forces to help European cinemas and distributors better reach their...
