New audience, younger audience, broader audience: we all want that. But what is really essential to know about your audience, so that you can program better, market more effectively and deliver more value to your audience? This is a major challenge for the film...
Filmtheater Fraterhuis in Zwolle is celebrating the summer season with outdoor film screenings at the atmospheric Celeplein. During two weekends in the month of August, audiences can enjoy special films under the starry sky as darkness falls. Medialoc’s offline...
Virtual Cinema, the online film distribution model in which content is offered in collaboration with local cinemas, creates many opportunities for both European cinemas and distributors. That is what a recent study, initiated by virtual cinema pioneer Picl and...
Last Thursday marked the commencement of the 31st edition of the MOOOV film festival. From April 20th to May 2nd, the festival can be physically attended at 9 locations across Flanders, including Beringen, Brugge, Deinze, Genk, Lier, Sint-Niklaas, Turnhout, Zaventem,...
On Tuesday, January 31st, Medialoc took part in the IFFR Pro Dialogue: Green Filmmaking and Co-Production – a Contradiction or an Opportunity? FilmForward and the Creative Europe Desks NL, Flanders, Luxembourg, in collaboration with IFFR Pro, engaged in a discussion...
How do we win back the audience in the cinemas? This question was the focus of the Europa Cinemas conference in Paris. Picl was there and presented the opportunities offered by Virtual Cinema and online marketing in this area. Read more here.
