REACH’M is a partnership between virtual cinema pioneers Picl and Medialoc, supported by the Creative Europe MEDIA program. Over the past three years, REACH’M has aimed to expand the audience base for European arthouse films and make them more accessible. By focusing...
Shifting European distribution landscape and future audiences In recent years, audience behavior has evolved. Although cinemagoing in many countries has recovered, in some cases even above the bumper year of 2019, the landscape has fundamentally changed. Consumers...
We delve into the future of virtual cinema, and explore how film festivals are embracing the digital realm as an extension of their physical events. A key example is the Netherlands Film Festival, which is significantly expanding its online platform in 2024. This...
The modern cinemagoer is a hybrid consumer. However, exhibitors have not always maintained the hybrid approach they often had during the pandemic. How can we, even today, embrace a get-together of the online and offline world? How to love your digital screening room...
REACHM’M was present at Beldocs Film Festival in Belgrade to share our experiences of the REACH’M project on future arthouse film audiences and virtual cinema in Europe, with the Serbian Cinema Network. More audience: we all want that. But what is really...
We outline the do’s and don’ts of online events in 5 clear lessons. In an interview with the coordinator of the Eye International Conference we illustrate, using this practical example, how we can engage our online audience in a (live) event. Learn how you...
