When talking about virtual cinema, it is inevitable to talk about technology. Technology as an enabler, a facilitator, sometimes even a necessary evil to make it happen. But actually, technology can be so much more: it can improve release and audience reach and...
Where physical screenings suffered back in 2020 and 2021, virtual screenings blossomed. During the pandemic, film exhibitors did not really have a choice and massively moved its program online. Technically, virtual cinema took a huge leap forward in a short time-frame...
REACH’M is a partnership between virtual cinema pioneers Picl and Medialoc, supported by the Creative Europe MEDIA program. Over the past three years, REACH’M has aimed to expand the audience base for European arthouse films and make them more accessible. By focusing...
The shift to virtual screenings accelerated significantly during the pandemic, as film exhibitors had little choice but to bring their programs online. This rapid transition led to major technical advancements in virtual cinema within a short time frame. Building on...
Production Medialoc Plug-in Shifting European distribution landscape and future audiences. In recent years, audience behavior has evolved. Although cinemagoing in many countries has recovered, in some cases even above the bumper year of 2019, the landscape has...
We delve into the future of virtual cinema, and explore how film festivals are embracing the digital realm as an extension of their physical events. A key example is the Netherlands Film Festival, which is significantly expanding its online platform in 2024. This...
