Virtual Cinema is defined as the situation in which cinema can offer films to an online audience through a platform of their own, or through an external / central platform. This can be in the theatrical window or later in de films lifecycle.
In the REACH’M project, Stichting Nederlandse Filmpromotie and Medialoc are joining forces to help European cinemas and distributors better reach their audiences online for releases of European arthouse films.
Our mission is to:
Improve knowledge on Virtual Cinema in Europe, working together with independent cinemas and distributors
Create new business models for local exhibitors through the deployment of new technologies that make VOD and hybrid distribution of European arthouse films available
POST-PANDEMIC VIRTUAL CINEMA #6: The driving force of technology in cinema
When talking about virtual cinema, it is inevitable to talk about technology. Technology as an enabler, a facilitator, sometimes even a necessary evil to make it happen. But actually, technology can be so much more: it can improve release and audience reach and...
The position of technology within virtual cinema and hybrid models
Where physical screenings suffered back in 2020 and 2021, virtual screenings blossomed. During the pandemic, film exhibitors did not really have a choice and massively moved its program online. Technically, virtual cinema took a huge leap forward in a short time-frame...
Discover REACH’M: Expanding the Reach of European Arthouse Films
REACH’M is a partnership between virtual cinema pioneers Picl and Medialoc, supported by the Creative Europe MEDIA program. Over the past three years, REACH’M has aimed to expand the audience base for European arthouse films and make them more accessible. By focusing...
Extended use of VOD technology for the arthouse film industry
The shift to virtual screenings accelerated significantly during the pandemic, as film exhibitors had little choice but to bring their programs online. This rapid transition led to major technical advancements in virtual cinema within a short time frame. Building on...
