Medialoc has introduced the Virtual Cinema Toolkit, a practical resource aimed at assisting cinemas and distributors in crafting successful business models for virtual cinema. Based on the business model structure and building blocks from the HKU study, this toolkit offers a user-friendly framework to guide decision-making.

The toolkit is available online and covers eight key themes, from public outreach to programming. It provides insights, tools, and examples to help users navigate the complexities of virtual cinema. The goal is to broaden perspectives, facilitate informed decision-making, and offer practical guidance.

Importantly, the toolkit does not prescribe a one-size-fits-all approach. Instead, it encourages users to combine various elements to create a customized business model that suits their specific needs and resources. It serves as a starting point for discussions and encourages innovation within the virtual cinema landscape.

The REACH’M Virtual Cinema Toolkit can be accessed at and is set to officially launch in early 2024, offering a valuable resource for those looking to delve into the world of virtual cinema.