REACHM’M was present at Beldocs Film Festival in Belgrade to share our experiences of the REACH’M project on future arthouse film audiences and virtual cinema in Europe, with the Serbian Cinema Network.

More audience: we all want that. But what is really essential to know about your audience, so that you can program better, market more effectively and deliver more value to your audience as a cinema? This is a major challenge for the film sector. Picl delved into depth within the REACH’M project, and aimed at new, hybrid viewers for arthouse films. Viewers that watch films at home as well as in cinemas. In a Beldocs Industry Talk we share the most promising insights and discuss the future of audiences for arthouse films and what cinemas can do.