REACHM at UNIC Cinema Days

REACHM at UNIC Cinema Days

At the UNIC Cinema Days in Brussel, REACH’M presented their insights in the hybrid audience of the future. The UNIC Cinema Days welcome an exclusive group of senior executives and key figures from across the European and international cinema landscape for two...
NFF Prof Talk Everybody in the (art)house!

NFF Prof Talk Everybody in the (art)house!

New audience, younger audience, broader audience: we all want that. But what is really essential to know about your audience, so that you can program better, market more effectively and deliver more value to your audience? This is a major challenge for the film...
Finding a new hybrid audience for arthouse films

Finding a new hybrid audience for arthouse films

Picl initiated the research project “Everybody in the (Art)House!” that explores a new hybrid audience for arthouse films. The aim is to gain insights into effectively reaching audiences both physically and online. The results of the study were presented...
REACH’M publishes study on Virtual Cinema in Europe

REACH’M publishes study on Virtual Cinema in Europe

Virtual Cinema, the online film distribution model in which content is offered in collaboration with local cinemas, creates many opportunities for both European cinemas and distributors. That is what a recent study, initiated by virtual cinema pioneer Picl and...
Europa Cinemas conference: winning back the audience

Europa Cinemas conference: winning back the audience

How do we win back the audience in the cinemas? This question was the focus of the Europa Cinemas conference in Paris. Picl was there and presented the opportunities offered by Virtual Cinema and online marketing in this area. Read more here.