REACHM’M was present at Beldocs Film Festival in Belgrade to share our experiences of the REACH’M project on future arthouse film audiences and virtual cinema in Europe, with the Serbian Cinema Network. More audience: we all want that. But what is really...
At the UNIC Cinema Days in Brussel, REACH’M presented their insights in the hybrid audience of the future. The UNIC Cinema Days welcome an exclusive group of senior executives and key figures from across the European and international cinema landscape for two...
New audience, younger audience, broader audience: we all want that. But what is really essential to know about your audience, so that you can program better, market more effectively and deliver more value to your audience? This is a major challenge for the film...
Picl initiated the research project “Everybody in the (Art)House!” that explores a new hybrid audience for arthouse films. The aim is to gain insights into effectively reaching audiences both physically and online. The results of the study were presented...
Virtual Cinema, the online film distribution model in which content is offered in collaboration with local cinemas, creates many opportunities for both European cinemas and distributors. That is what a recent study, initiated by virtual cinema pioneer Picl and...