New audience, younger audience, broader audience: we all want that. But what is really essential to know about your audience, so that you can program better, market more effectively and deliver more value to your audience? This is a major challenge for the film...
Virtual Cinema, the online film distribution model in which content is offered in collaboration with local cinemas, creates many opportunities for both European cinemas and distributors. That is what a recent study, initiated by virtual cinema pioneer Picl and...
How do we win back the audience in the cinemas? This question was the focus of the Europa Cinemas conference in Paris. Picl was there and presented the opportunities offered by Virtual Cinema and online marketing in this area. Read more here.
