POST-PANDEMIC VIRTUAL CINEMA #1: It all starts with your identity

POST-PANDEMIC VIRTUAL CINEMA #1: It all starts with your identity

How to love your digital screening room more and more There was no doubt about it. During the corona pandemic, we cried out confidently that “hybrid was here to stay”. It is safe to say that working remotely has indeed proven to stick around. But at film festivals and...
NFF Prof Talk Everybody in the (art)house!

NFF Prof Talk Everybody in the (art)house!

New audience, younger audience, broader audience: we all want that. But what is really essential to know about your audience, so that you can program better, market more effectively and deliver more value to your audience? This is a major challenge for the film...
Finding a new hybrid audience for arthouse films

Finding a new hybrid audience for arthouse films

Picl initiated the research project “Everybody in the (Art)House!” that explores a new hybrid audience for arthouse films. The aim is to gain insights into effectively reaching audiences both physically and online. The results of the study were presented...
REACH’M publishes study on Virtual Cinema in Europe

REACH’M publishes study on Virtual Cinema in Europe

Virtual Cinema, the online film distribution model in which content is offered in collaboration with local cinemas, creates many opportunities for both European cinemas and distributors. That is what a recent study, initiated by virtual cinema pioneer Picl and...